Using social media to find physician candidates
Posted by Stephen Leggitt
Have you used social media yet to recruit physician candidates? Here are some tips to add it to your toolbox.
Build your presence
If a physician is searching for jobs in your general area and seeking out recruiters, will your name and information appear? If not, there is an entire avenue you are missing - one that could lead to significant lost revenue.
Creating and maintaining a strong online presence on all the relevant major social media platforms not only shows you are current and active in the health care community, but it could lead to networking opportunities and even the mutual sharing of beneficial information among peers.
Clearly listing your professional skillset and past successes on your social media channels will give potential recruits a feel for you even before a formal introduction.
Speak directly to potential candidates
Actively joining discussions in health care forums can showcase your knowledge in the industry, which will bring you more credibility when you’re trying to reel in a recruit.
No matter what method you choose, if candidates notice you taking an active role in social media, it will prove you are an ongoing and trusted member of the industry, which naturally enhances your credibility and relatability.
Be open to paid advertising
Though active engagement on social media can attract positive attention from your peers, sometimes it’s hard to differentiate your voice from hundreds of other relevant content creators.
One way to amplify your voice is to partake in paid advertising. Consider advertising in a targeted way with information tailored to specific candidates based on their interests, location and professional goals.
List open jobs
Provide a sampling of the opportunities for which you’re recruiting on your social media accounts. Posting open jobs on your social media channels also helps broaden your potential audience, which could bring in more qualified applicants.
Check analytics
Your post reach, engagement and overall views can help you discover what types of posts work in your favor (and which to avoid). It can also inform if you need to change your strategy entirely or continue on your current path.
Find a balance between the type of content you believe best showcases your skills and the type that performs best through the lens of analytics.
Find your voice
A savvy social media strategy is essential to stay ahead of the curve. Finding your voice on social media and amplifying it to your intended audience is an important daily focus for any health care recruiter.