Posted by Stephen Leggitt
With its truly meteoric rise, telemedicine has quickly become one of the most positive disruptors in the healthcare industry. Learning about telemedicine’s humble beginnings - and its rapid rise - can certainly aid in a recruiter’s overall understanding of this breakthrough technology, which could ultimately lead to forming specialized strategies for pairing physician candidates with desirable telemedicine positions.
Telemedicine’s humble beginnings
The genesis of telemedicine was being formed well before the invention of the modern internet. During the 1950s and 1960s, physicians and patients were able to connect over telephone calls and even sometimes using radio wave technology. Over the next few decades, additional technological advancements led to video conferences, which provided a more interactive experience for both the physician and the patient. Therefore, when the internet revolution began in the 1990s, the roots for telemedicine had already been formed, which laid the groundwork for an explosion in the interest and widespread use of telemedicine.
Sudden and widespread growth
Of all the areas in the healthcare sector, perhaps none have experienced such unprecedented and sudden growth as telemedicine. With the advancement of digital communication, accessible internet services and a growing demand for convenient healthcare solutions from both patients and physicians alike, telemedicine was the next natural step in the evolution of healthcare technology. With constant regulatory frameworks being shifted to accommodate telemedicine in more and more geographic areas, the role of this new healthcare delivery system cannot be understated.
Even more technological advancements
With the smartphone becoming a part of our daily lives, so has the usage of mobile health solutions via mobile apps and virtual consultations. In addition, telemedicine has moved beyond the standard video consultation and now patients can even transmit vital signs and other real-time health data using remote monitoring and wearable medical technology. This constant source of outgoing patient data provides a better overview of any possible health concerns, which also promotes preventive healthcare.
COVID-19 and the pandemic acceleration
While telemedicine was already becoming more and more prevalent in the healthcare industry, the global pandemic caused by the COVID-19 virus acted as a catalyst to propel telemedicine into mainstream adoption. With widespread lockdowns and the need for social distancing, telemedicine provided a safer alternative than venturing out to a brick-and-mortar hospital or medical office for a consultation. Not only did telemedicine become an unexpected lifeline for many people during lockdowns, but it also proved its adaptability and resilience as it was used in greater numbers than ever before.
Recruitment strategies for telemedicine positions
According to a 2021 Telehealth Survey Report by the American Medical Association, "85% of physician respondents indicate they currently use telehealth." Knowing that this already large percentage will only grow higher with time, what benefits of telemedicine positions can recruiters highlight to attract viable candidates? The flexibility that comes with telemedicine roles can be a crucial and sometimes even a standalone selling point for recruiters. Allowing physicians to set their own practicing hours and the ability to break free of traditional brick-and-mortar locations is of paramount importance to countless physician candidates. Recruiters can also use telemedicine as a way to attract specialized physicians, as they can now use their specific knowledge base to help heal patients who may not live near their geographical area and traditionally may not have had access to certain types of medical professionals.
Constant technological evolution
While telemedicine has become commonplace in the modern healthcare industry, like many other facets of the healthcare sphere, it continues to evolve. Recruiters can help their candidates find the best potential placement opportunities by evolving along with shifting industry trends. Staying informed of technological breakthroughs and understanding the role artificial intelligence will play in the future of healthcare will absolutely be of supreme importance for a successful and well-rounded recruiter.