How you promote and circulate information about your organization’s openings should be top of mind when putting your 2022 recruitment strategy to work. For every opening, you’ll want to craft a compelling job posting capable of attracting the skilled physicians and advanced practice providers your health system needs. While no two job postings should be exactly alike, having a reliable job posting template on hand to customize and repurpose can save you a great deal of time and effort.
Crafting your template
Whether you’re posting multiple opportunities for one facility or multiple opportunities for numerous facilities within your health system, your job posting template can maintain a uniform and consistent structure. It should include:
• An opportunity summary: What you’re seeking, such as the specialty or whether the position is for a physician, nurse practitioner, physician assistant or another role
• Position highlights: Specific details about call schedule, compensation, benefits and other offerings
• Company description: Background of your organization’s vision, values, mission and culture; details about the hiring facility, such as patient volume and size; awards or significant mentions
• Community/lifestyle description: About the community, popular nearby attractions and benefits of living in the area
Using your template
In most cases, details in your template that apply to each of your opportunities, like your company description and community/lifestyle description, can be reused from posting to posting.
Other information that differentiates your openings, such as the opportunity summary and position highlights, will need to be updated for each job you post to set them apart.
The key to writing or updating your job posting template is to do so from the candidate’s perspective. In other words, picture yourself as the candidate. Are the highlights and background you provide about your health system and surrounding community attractive and compelling? Have you included what you would want or need to know about an opportunity before taking steps to apply?
Alexandra Cappetta
